Aerosmith

Just Push Play

COLUMBIA RECORDS

There are legendary bands, and then there is Aerosmith. It was a bit of a surreal beginning. I met the entire band at a small restaurant — ALL of them were sitting there as I walked in. It was crazy. The project was intense, thanks to Steven Tyler, who to this day is one of my favorite artists I have worked with. So playful and free-spirited, his energy completely infectious. This resulted in more comps than I’ve ever created for an artist. For weeks we were working with three different titles until I finally told him to choose one. One day, I found a book on Sorayama and felt his work would be spot on. Steven agreed. From there came the whole 80’s graphics feel. Different for them. Different for me. It worked well.

Artwork by Sorayama. Photography by Mark Seliger.