I had just been hired, by Madonna herself, to be her label’s first art director. It was a huge honor for me. As it turned out, she was almost finished with her next record and that was great news. She had teamed up with a new producer and the music was moving in a new direction. More ambient, more spiritual. This seemed to call for a shift in her image as well – less intent on sex and shock – more on the music itself. The images from Mario Testino were great. The cover conveys a quiet confidence and timeless beauty. Her honey hair with the glacier blue coat is super appealing. She personifies a Ray of Light. It won me my first Grammy, and I will never forget the experience. here, even something as specific as the way top Australian online casinos present themselves visually can remind me how crucial fresh design choices are in shaping a strong first impression.

Photography by Mario Testino.